HESED LAB / WEB
Digital Customer Experience
A responsive digital presence designed to communicate services, strengthen credibility, and generate customer enquiries.
- Type
- Representative solution — HESED Lab
- Industry
- Professional Services
- Category
- Web
The challenge
Where the process was breaking
A well-regarded firm had a site that undersold it: unclear services, no mobile layout, and no obvious way to make contact.
What wasn't working
- 01Service offering buried in dense paragraphs
- 02Unusable on a phone, where most visits came from
- 03No enquiry path beyond a plain email address
- 04No structure for publishing new work
Our approach
How we scoped it
We rewrote the information architecture around the questions prospects ask in the first minute, then designed to answer them in order.
The solution
A clear multi-page site with dedicated service pages, case-study structure, and a qualified enquiry form.
User experience
A visitor understands what the firm does, whether it applies to them, and how to start a conversation.
Key features
- Service pages with plain-language positioning
- Case-study framework
- Qualified enquiry form
- Mobile-first layouts
- Search and social metadata
- Accessible navigation
Technology
- React
- TypeScript
- Tailwind CSS
- Server-side rendering
The system in use
Two views of the same system
Every screen is designed around a specific role — the person doing the work and the person overseeing it.
Operations overview
LiveOpen orders
42
Awaiting quote
9
Invoiced this week
$38,410
Orders per week
Success measures
What good looks like
The operational measures a system like this is designed to move — agreed before the build, measured after launch.
- Qualified enquiries submitted through the site
- Mobile visit-to-enquiry conversion
- Time for a new visitor to reach a relevant service page
Next step
Have a business process that should be easier?
Tell us what you're trying to improve. We'll help determine whether the right solution is a website, a custom application, automation, or something simpler.